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Emotions and Power

The power of feelings is often invoked but rarely examined in more detail. Furthermore little do we know regarding the ways in which feelings are modeled by power structures and used by those in power. The projects with this research focus explore such interrelations and processes in topics from the fields of politics and business. Central emotional concepts of national and international policy (such as honor and disgrace / shame, or loyalty and trust) are investigated as well as the manner in which the carefully controlled and observed importance of feelings unfolded in the world of consumerism and advertising.

Adenauer
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