04.04.2017 | Social Contagion: When Do We Spread Other People’s Opinions?
Study Shows that Distance to the Source Plays an Important Role
Everybody does it, whether on- or offline: We share our opinions with our social networks. But which factors determine whether people adopt the opinions of others and spread them further? A new study conducted at the Max Planck Institute for Human Development and Charité – Universitätsmedizin Berlin could provide answers.