Social Rationality

Social Rationality is a variant of ecological rationality, for which the environment is social rather than physical or technical. Models of social rationality investigate the boundedly rational strategies that people use when interacting with others.

There is a variety of goals and heuristics unique to social interactions. That is, in addition to the goals that define ecological rationality - to make fast, frugal, and fairly accurate decisions-social rationality is concerned with goals, such as choosing an option that one can defend with argument or moral justification, or that can create a consensus. To a much greater extent than the cognitive focus of most research on bounded rationality, socially adaptive heuristics include emotions and social norms that can act as heuristic principles for decision making.